No two societies are the same and the identification of both the message and
target audience will vary to some degree. Generally, however, the focus should
be on educating people about the true nature and consequences of corruption in
order to ensure that it is recognized when it occurs and to mobilize general
opposition to it, and ensuring that the population is kept informed with respect to
specific cases, new developments and trends, and the efforts to combat
corruption.
Within general populations, many specific groups can be targeted with more
specific messages, or by means of specific media, in accordance with their
positions. The private citizens who use a particular government bureaucracy
might receive information about the standards of ethical conduct expected of it,
for example, while the bureaucrats employed in it would receive the same
materials, supplemented with deterrence information about such things as audit
controls, surveillance or criminal or other sanctions which may apply.
General messages about corruption might be published or broadcast in the
general public news media, while more intensive measures such as seminars or
more targeted materials can be directed at those directly involved in processes
seen as vulnerable to corruption, using media appropriate for the purpose141.
The following segments will examine the range of media that could be used, the
messages to be disseminated by those media, and key sectors, or target
audiences, for these messages.
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